CARTO Makes Location Intelligence More Accessible, Expedites Application Development

Pre-defined applications from CARTO, partners and developer enhancements to CARTO’s platform make user adoption easier than ever

MADRID, April 19, 2018 - CARTO, the leader in location intelligence (LI), today unveiled a set of enhancements to its software platform designed to make LI solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges.

“Today, business users demand that location data be a part of their standard business processes. But for far too long, it has been difficult and cumbersome for developers to build Location Intelligence apps that users can actually adopt”, said Javier de la Torre, CEO at CARTO. “These new additions to our software make app development easier, and increase adoption with a focus on the user experience.”

A recent survey shows that 84 percent of C-level respondents are planning to invest in location intelligence in the next three years. Yet, just 17 percent of analysts say their business performs spatial analysis on their location data today. CARTO today released a series of enhancements and new capabilities to help organizations build LI solutions that meet this demand, and offers pre-built solutions to address common use cases.

Accelerating adoption with pre-built solutions

CARTO works both independently and alongside partners to continue developing solutions that address specific applications within location intelligence. Already available are:

  • Vodafone Analytics, a telco data monetization solution that allows the telecommunications giant to turn their mobile network event data into spatial insight for B2B clients in verticals such as Retail, Tourism, Mobility and Outdoor Media.
  • CARTO SalesQuest, a location-based sales analytics solution that applies spatial analysis and location data streams to sales CRM data to boost sales performance.

New Enhancements to the CARTO Platform

  • Airship: A front-end library of components for designing Location Intelligence applications. Designers and developers can utilize the library to generate styles, interactive elements, typography, and many more design elements optimized specifically for location applications with minimal coding requirements.
  • CARTO.js 4.0: A Javascript library for developers to build fully cloud-managed location applications faster than before, skipping the complicated GIS developer libraries and backend setup. With CARTO.js and Airship, businesses can speed up development and cut costs without a GIS expert on hand.
  • Developer Center: The authority for learning how to build, design, and deploy location intelligence applications. The Developer Center provides complete and accessible guides, pre-built apps, and documentation for all the APIs and SDKs needed when building apps.

To learn more about the CARTO Airship visit https://carto.com/airship/.

To learn about the enhancements to CARTO’s developer platform and resources visit https://carto.com/developers/.

To read more about CARTO’s approach to solutions-based LI for business users, visit https://carto.com/solutions/.

About CARTO

CARTO is leading the location intelligence revolution. We are the platform that turns location data into better behavioral marketing, optimized delivery routes, strategic store placements and maximized assets. Everyone, from data scientists to business analysts, use our open, cloud software to understand where things happen, why they happen and predict what will happen in the future.

CARTO was founded in 2012 by a team of experts in geospatial development, big data analytics, and visualization techniques. The company is based in New York City and Madrid, with additional locations in London, Washington, DC, and Estonia. CARTO has a team of more than 1,500 global customers and more than 200,000 users over the globe, and is backed by investors including Accel and Salesforce Ventures.

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About CARTO

CARTO leads the world of location intelligence, empowering any organization and individual to discover and predict key insights through location data. With CARTO’s intuitive location intelligence platform, analysts and developers build self-service location based apps that help optimize operational performance, strategic investments, and everyday decisions.

Founded in 2012 by a team of experts in geospatial development, big data analytics, and visualization techniques, CARTO is based in New York and Madrid, with additional locations in Washington D.C., London, and Estonia. CARTO has a team of 100 employees, a portfolio of 1,200 customers including BBVA, BCG, NYC, Twitter, and Vodafone and more than 200,000 users over the globe. The company is backed by investors such as Accel and Salesforce Ventures.